Student travel company STA Travel has unveiled a new brand aimed at young business travellers.

STA Travel Business will offer a “full TMC service” targeting the millennial traveller direct.

“We’ve worked in this sphere behind the scenes for some time, and in recent years we’ve noticed, not only a surge in younger people making business trips, but also a shift in the sorts of travel they’re booking,” said business development director, Harriet Kerr.

The company will mirror much of what other TMCs offer including online booking tools, account management, air tickets, finance options and travel policy suggestions.

It has global partnership deals with airlines including Emirates, Virgin Atlantic and Cathay Pacific. STA Travel said this will enable it to offer “competitive fares to key business hubs in the US, China and Middle East.

The company said it is the first it has targeted the younger business traveller, despite having a B2B business travel arm for more than 15 years.

“Thanks to our global buying power and 35 years’ expertise in the youth travel sector, we’re best placed to advise on the latest must-visit destinations, offer exclusive product, and also source great value prices,” Kerr added.

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