BCD Meetings & Events (BCD M&E) has added Portugal to its list of partner markets, expanding its Global Network.
BCD M&E has grown its Global Network by partnering with established, expert meetings and events companies in various markets around the world. The firm says the businesses are “industry leaders” and bring local expertise to customers.
Jeroen Duiker, VP of the Global Network, said: “We make a strategic decision to partner with the best-in-class businesses in markets where our customers need to be, and we do not have a wholly-owned presence. Our partner markets know the regional and cultural nuances of doing business there which provides superior, localised service to our customers.”
Mafalda Bravo, general manager of local events agency Barcelo Viagens in Portugal, added: “We are delighted to partner with one of the main global meetings and events agencies in the world. This partnership is part of our growth strategy, and we will use our proven local and expert meeting and events team to serve global clients in Portugal – leveraging the tools, preferred suppliers programme and global brand of BCD M&E.”