Serviced apartment agency Silverdoor has acquired Worldview – the parent company of Citybase.
The deal for the rival agency is worth £2.25 million.
Silverdoor has also announced the formation of a new parent company consisting of the corporate focused Silverdoor brand and Worldview’s Citybase and Central London Apartments brands.
It plans to “reinvigorate” Orbital Partnership, an online serviced apartment network which provides operators with a free, collaborative means of distribution.
Silverdoor MD Marcus Angell, and commercial director, Stuart Winstone, will continue in their roles at Silverdoor and assume control of the parent company. They’ll also take on the same positions within Citybase alongside newly appointed operations director (Lancaster), Imogen Brettell.
Both companies have been privately owned since their inception and will continue to operate independently from respective London and Lancaster offices.
The new parent company forecasts a combined turnover of £75 million, has 130 employees and 900 property partners around the world with a combined inventory of 160,000 individual serviced apartments.
Citybase co-founders and joint managing directors, Stuart Parker and Davor Parker, have been appointed director of digital and leisure strategy and technology consultant respectively. Their father, Victor Parker, also co-founder and joint managing director, and his wife Davorka Parker, will be retiring.