Greeley Koch, the former executive director of ACTE – and BBT contributor – is to become vice president of HRS's marketing and content creation team from 1 April this year.
He will "help enhance content and messaging to the global managed travel industry, as well as drive agendas for the company’s growing portfolio of educational events, especially the Corporate Lodging Forum and HRS’ hotel sourcing and payment labs," the company said in a statement.
“HRS’s ongoing globalisation and its investment in educational programmes, from relevant research projects to staging unbiased events, presents a great opportunity,” said Koch. “I look forward to building upon the good work HRS has already done, and positioning it further as the thought leader of the corporate lodging category.”
“Greeley is the right person to take our CLF events to the next level and enhance the industry’s understanding of how our disruptive, holistic approach to corporate hotel programmes drives both savings and adoption,” said Tobias Ragge, chief executive of HRS. “As technologies evolve and transparency becomes increasingly vital for corporations, Greeley’s experience with a broad range of companies in the global travel ecosystem will enrich our industry engagement as we further expand our services in countries like Australia and India.”
Prior to ACTE, Koch supported corporate clients as a consultant and has served as a travel procurement leader for two prominent global companies, Abbott Laboratories and Bank of America.