British Airways, Finnair and Japan Airlines will start their planned joint business on flights between Japan and Europe from April 1.
The joint venture means the three Oneworld alliance members will share revenue and cooperate on scheduling and pricing.
Last October Japanese regulators gave approval to the airlines’ plans to include Finnair in the joint business established in 2012 by BA and JAL, and in February the three airlines began selling joint fares on select routes for travel after April 1.
JAL’s president Yoshiharu Ueki said the start of the joint business represents a “great milestone” in its mid-term management plan. “Tighter cooperation with our Oneworld partners, BA and Finnair, will provide more seamless, consistent services and more travel choices for our customers,” he added.
The airlines’ said the benefits for travellers will include:
- The ability to mix and match flights on all three carriers
- Online booking capability and check-in with any of the three airlines
- Integrated customer support across the three airlines
- Greater connectivity on all three airlines in case of disruption
Finnair currently operates flights daily from Helsinki to Tokyo and daily in the summer (five times in the winter) to Osaka and Nagoya. JAL operates daily from Tokyo to Helsinki, Frankfurt, Paris and London, while BA operates daily flights from London to both Narita and Haneda airports in Tokyo.
“Finnair CEO Pekka Vauramo, said: “Together, the three of us will constitute the single largest player in Europe-Japan traffic, offering an extremely competitive customer proposition in this vital market.”