The average price of hotel rooms in Europe increased by two per cent between July and September, according to the latest figures from data firm STR.

European hotels received an average daily rate (ADR) of €119.17 for the third quarter of 2016, despite a 0.5 percentage point drop in occupancy to 77.7 per cent.

There were major differences between some key European destinations, such as Paris where occupancies fell by 15.3 points to 71.6 per cent, compared to the same period in 2015. September was the 14th consecutive month that occupancies have fallen in the French capital following a series of terrorist attacks.

But despite so many empty hotel rooms in Paris, average rates in the city still increased by 1.5 per cent to €245.55 year-on-year, although revpar (revenue per available room) fell by 13.9 per cent to €182.35.

While in Ireland, hotel occupancies rose by 0.6 points to 89.6 per cent during the quarter, with ADR rising by 13.9 per cent to €133.04 year-on-year.

September was a good month for European hoteliers with a 0.8 per cent rise in occupancy compared to September 2015 with ADR also increasing by 2.6 per cent to €123.23 across the region.


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