Aparthotels Adagio has opened its first property in London following the rebranding of Urban Villa in Brentford.

Featuring 100 redesigned apartments, Aparthotels Adagio London Brentford’s public spaces have been created as an open area for guests to meet and collaborate.

Each apartment offers a fully equipped kitchen, spacious bedroom and living area with a flat-screen smart TV. Guests also have access to a bar, virtual concierge, fitness centre, laundry facilities, business services and onsite parking.

The property is part of Brentford’s Kew Eye Tower GWQ development and offers access to central London, Heathrow airport and the M4 motorway, according to Adagio.

Brentford is the fourth UK opening for Adagio following launches in Edinburgh in 2017, Birmingham in 2015 and Liverpool in 2013. The aparthotel brand is planning further properties in London Stratford, Leicester (opening by the end of 2019) and Glasgow (opening by the end of 2020).

Anja Mueller, COO for Europe at Aparthotels Adagio, said: “It is an exciting time for the brand as we open our first aparthotel in London, one of the most iconic cities in the world. The UK continues to be one of our key markets for expansion – we have had great success with openings in Edinburgh and Birmingham over the last couple of years and hope to continue to build on this with Adagio London Brentford.”


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