Virgin Atlantic has announced it will stop flying between London Heathrow and Dubai from 31 March 2019.
The airline made the decision to axe the route after a review of its network, saying a combination of external factors meant the flights are no longer economically viable.
Virgin Atlantic says it will continue to operate flights as planned until 31 March, with bookings still available until the last flight.
Shai Weiss, chief commercial officer at Virgin Atlantic, who will step into the role of CEO after Craig Kreeger retires, commented: “It’s never an easy decision to withdraw a route, and we’d like to thank our customers and dedicated team in Dubai for their loyalty over the last 12 years. [We] will be sad to say goodbye to this fantastic city.”