The number of hotel room nights sold in the second half of 2016 is forecast to jump 30 per cent year-on-year on the back of Brexit, according to travel brokerage firm, Tourico Holidays.
According to company booking data, Tourico has already sold nearly a quarter of a million room nights in the UK in 2016 – led by a 12 per cent year-on-year increase from the United States.
It said while source markets like China and Germany only account for a small amount of inbound UK travel bookings, both markets have increased their average daily reservations to the UK by over 100 per cent since the vote to leave the EU.
“The United Kingdom has always been one of Tourico’s top revenue earning destinations, but early booking trends since Brexit show a falling Pound is actually strengthening the UK travel market,” said Mark Redmond, VP of the European Region for Tourico Holidays.
“Not only will international travellers see it as an opportunity to finally book a trip to what was formerly considered a high-priced destination, we anticipate British travellers will also travel more within the UK – to avoid exchanging a weak currency.”
The data also showed secondary markets, like Manchester, have already grown 60 per cent year-over-year in forward bookings since the Brexit vote.