Singapore Airlines has announced a New Distribution Capability (NDC) connection with travel search and booking site Skyscanner in a first for the carrier.

The airline says the NDC agreement will allow Skyscanner customers to book directly with the airline rather than being referred to its website by the search engine to complete a booking. Passengers will also be able to select seats and see personalised offers, which will be implemented progressively.

Singapore Airlines recently achieved IATA Level 3 NDC certification, which covers both offer and order management. This means it has full control over the way fares are offered to customers, as well as the booking, payment and ticketing processes.

The carrier says it will continue to develop its NDC capabilities to offer other ancillaries and personalised offers.

Campbell Wilson, senior vice president of sales and marketing for Singapore Airlines, said: “We are pleased to be unveiling our first NDC connection with Skyscanner to provide more convenience to customers making flight bookings. With an NDC Level 3 certification, we will also be seeking out even more connections with travel partners to improve distribution through SIA’s third-party sales channels.”

Hugh Aitken, senior director of strategic partnerships at Skyscanner, added: “We believe our powerful direct booking capability is good for customers who can complete their booking with as little friction as possible, and good for airlines, giving our partners like Singapore Airlines the ability to showcase their up-sell options directly to the booking customer with a fully Singapore Airlines-branded checkout flow.”;

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