Simple meetings management platform has announced its new Preferred Meetings Program at the GBTA Conference 2018 – Berlin in Partnership with VDR.

The tool allows companies to develop a preferred programme for meetings via a fully automated system. It also enables hotels and venues to load company-specific negotiated rates, which says delivers savings for meetings and events.

The platform also includes a dynamic tracking tool that monitors meeting venues and automatically requests them to load preferred rates. says this builds on its revenue management technology, which enables venues to yield spaces and deliver dynamic pricing, with more than 35 per cent of bookings including a discounted rate.

Ciaran Delaney, CEO and founder of, commented: “I’m really excited to be launching this new tool at GBTA Berlin. This is the first time a technology has addressed collating preferred rates for meetings. No more manual handling of rates and terms; our system automates all of this, providing efficiencies for venues and savings for corporate clients. What is truly unique about this technology is that it can apply to a 20-person meeting booked online or a larger residential event sourced via our RFP platform. This makes it an extremely powerful tool for all meeting types.”

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