European B2B furnished and services apartment booking platform Homelike will enter the UK market on 1 August when it opens a central London office.

As a first step, the platform will launch with content from several thousand selected furnished and serviced apartments in London. The company says it plans to expand to other UK cities over the coming months.

The firm’s new office will be located at Wework Moorgate, where a team will work to establish relationships with both suppliers and corporate clients.

Established in Germany, Homelike launched a Spanish website earlier this month and now represents a portfolio of 45,000 apartments in four countries and more than 100 cities. The platform specialises in stays of 30 days or more for business travellers, giving businesses alternative options and special rates for long-term assignments.

Dustin Figge, co-founder and MD of Homelike, commented: “Launching Homelike in the UK was only a matter of time, as it offers a lot of premium-quality supply as well as a high demand. However, every market is different and we know that, for the UK in particular, having a branch in London will help us to offer exactly what our suppliers and customers need.

“London’s temporary housing market is one of the largest in Europe and it’s still growing in the business apartment segment. We are excited to offer our existing and new clients a large portfolio of curated furnished business apartments in London.”

Subscribe to the BBT Newsletter

Join the Buying Business Travel newsletter for the latest business travel news.

Thank you for signing up!