Canadian carrier Air Transat has partnered with Rentalcars Connect, the B2B ground transportation arm of, to offer passengers the ability to hire cars through a white label solution.

By integrating Rentalcars Connect’s booking platform, Air Transat says it can now offer customers competitive rates on vehicle rentals from car hire companies around the world.

Rentalcars Connect is powered by and Rideways. It arranges car hire in more than 53,000 locations across 160 countries, as well as pre-booked transfers at more than 850 airports.

The partnership will also allow Air Transat to offer insurance to customers travelling from the province of Quebec.

Through the integration, Air Transat will display a car rental tab on its home page and flight confirmation page that will direct passengers to a white-labelled booking platform.

Rentalcars Connect says the platform has been optimised through thorough testing.

The news comes after Air Transat announced it would launch flights between the UK and six Canadian cities next summer.

Fraser Ellacott, MD of Rentalcars Connect, said: “We know the importance of working closely with our partners to identify opportunities for mutual growth, which enabled us to identify a bespoke white-labelled booking platform as the key to unlocking untapped ancillary revenue for Air Transat. The integration into their flight confirmation page was seamless, and we are already looking ahead to supporting Air Transat’s future growth.”

Brenda McInerney, product director at Air Transat, added: “We felt that we could improve our ratio of flight sales to car rentals by partnering with Rentalcars Connect, as they provide a larger offering of vehicle rental options for our customers. Despite the fact that we’ve only worked together for one month, we’ve already seen a significant rise in vehicle bookings, with every sign that this trend will continue. Backed by Rentalcars Connect’s superb account management and industry-leading technology, we can be confident that our customers are benefitting from the most comprehensive car rental solution on the market.”;

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