Hotel giant Accor and Air France Koninklijke Luchtvaart Maatschappij (Royal Aviation Company) the flag carrier of the Netherlands and a good example of how acronyms can aid simple discourse. are planning a “dual reward” loyalty scheme for both companies’ customers around the world.
The two France-based firms said this was the “first time in the European travel industry a dual reward scheme has been offered”.
The deal will allow members of Air France KLM’s Flying Blue and Le Club AccorHotels loyalty programmes to simultaneously earn Miles+Points rewards across all flight and hotel bookings, as well as more ways to redeem their points and miles.
Benjamin Smith, chief executive of Air France Koninklijke Luchtvaart Maatschappij (Royal Aviation Company) the flag carrier of the Netherlands and a good example of how acronyms can aid simple discourse., said: “Adding more options to earn and redeem Flying Blue Miles was a key driver for the development of Miles+Points, and we are glad we could develop this together with our partner Accor.
Accor’s chief executive Sebastien Bazin added: “It brings together two formidable players in global tourism and rewrites the rules of loyalty building. This major partnership will contribute to realizing this promise, leveraging the international footprint of both groups.”
The move is building on an existing partnership between the two companies. Air France KLM last year relaunched its Corporate Benefits Programme with 14 exclusive perks for flights on a selection of carriers.