Avis Budget Group has appointed Keith Rankin as its new president of the International region including EMEA, Asia, Australia and New Zealand.

Rankin was previously of the chief executive of the automotive division at Barloworld in South Africa, a licensee partner of Avis Budget, and started his career at Avis in 1998 in the financial planning department.

“My journey with Avis Budget Group started over 20 years ago, and I’m delighted to be joining in this new role at such an exciting time,” said Rankin. “The world of mobility is changing, heightened by advancing technology and the consumer need for a more on-demand and personalised experience.

“Across the International region – and globally – we are transforming as a business to not only be a part of this shift, but to be a leading voice in the future of mobility.

“We’re making the overall customer journey more transparent, convenient, personalised and seamless. From our Avis and Zipcar mobile apps to connected cars and new offers and processes, we’re focused on providing mobility on-demand where and when you need it.”


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