BCD Meetings & Events (BCD M&E) has announced the acquisition of event production and creative media agency L37 Creative to strengthen its US offering.
The Chicago-headquartered business will allow BCD M&E to offer expanded services, including creative production, media content development, name entertainment (speakers and MCs) and audio visual.
Global president Scott Graf said: “We continue to invest in our business and the needs of our customers. This acquisition enhances our robust creative and engagement offering with in-house production to give our customers agency-level services backed by the power of BCD M&E.”
The company will take on L37’s employees in San Diego, Las Vegas, Chicago and New York.
“This partnership isn’t new,” said Christine Erickson, SVP, US event solutions and sports. “Our teams have been working together as strategic partners for 15 years, servicing customers seamlessly. This acquisition only streamlines that service so we can continue supporting customers focused on their attendee experiences across the end-to-end attendee journey.”
Ryan Legue, principal at L37, added: “Being part of a global organisation that’s purely focused on being a leader in corporate meetings and events will open new doors of opportunity for our customers and employees. We find out cultures to be very similar – we love BCD M&E’s creative spirit and purpose-driven dedication. It is a natural evolution of both teams’ growth.”