Conscious travel will be a key theme at the 2020 Business Travel Show in London, with the industry invited to participate in a new “wellness activation” to highlight the importance of traveller health.

The show’s organiser has announced the Wellness Retreat, an area of the show floor where visitors can take time out to relax while experiencing products and services that can help them look after their travellers’ wellbeing.

Conference content will also focus on conscious travel, with discussion panels tackling two key questions: whether it is time to introduce an ‘ethical travel programme’ and how car rental companies can offer a green alternative.

A further session will focus on traveller wellbeing and aims to provide travel managers with the information they need to implement practical improvements and secure the backing of senior stakeholders.

Group event director David Chapple commented: “We are in the midst of an environmental Zeitgeist, which is forcing all of us to reconsider how our behaviour affects the plant and, of course, that includes if an how we travel as well as which suppliers we choose to partner with.

“At Business Travel Show 2020, we will work with travel managers to help their organisations become more socially responsible and debate the $64 million question, which is ‘can there ever be such a thing as an ethical travel programme?’

“As it becomes less and less taboo to talk about our mental and physical health, the issue of corporate traveller wellness has also crept up the agenda. It’s an incredibly important topic and one that we have a responsibility to promote.”

Other topics to be discussed on the conference programme include data, distribution, technology, risk and supplier management and alternative accommodation, as well as a new session asking buyers: “What’s the biggest waste of time about managed travel?”

The Business Travel Show takes place on 26-27 February 2020 at Olympia London and registration is now open.

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