Groups360, an online marketplace for meetings, has received a combined US$50 million investment from Accor, Hilton, IHG and Marriott International to develop its GroupSync platform for simple meeting planners.

The company says GroupSync leverages its proprietary technology, business intelligence and industry knowledge to offer transparent rates, fees and relevant meeting content. Groups360 aims to deliver access to group rooms and space availability, pricing and an ‘instant book’ capability for less complex meetings as part of its future product roadmap.

GroupSync currently offers content from more than 170,000 properties in 225 countries, according to Groups360.

President and CEO Kemp Gallineau said: “Planners are looking for a simple and seamless experience for booking group rooms, meeting space and ancillary services. Simple meetings should have a simple solution to make bookings across multiple brands easier. We are focused on continuing to enhance GroupSync’s reputation as the ‘smartest’ search and book application available, as it makes recommendations to planners based on their preferences and market price predictions from our algorithms. With this new investment in our business, we will scale up our sales, marketing and engineering teams to deliver this enhanced GroupSync functionality to more planners around the world.”

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