The GTMC has rebranded to the Business Travel Association (BTA).

The new look was unveiled at the organisation’s conference in The Netherlands on 2 July, and coincides with the upcoming launch in Westminster of an All-Party Parliamentary Group (APPG) that will be dedicated exclusively to business travel.

In his BBT column, outgoing Business Travel Association chief executive Adrian Parkes said the BTA would continue to “work closely with the government, reinforced by a newly formed APPG for business travel”.

Parkes added: “The APPG is all part of the same strategic ambition, as is the brand change, which is to better promote the importance of business travel, by broadening BTA’s scope of work.”

The APPG is due to launch this summer, following the election of a new Conservative leader.

BTA has also appointed Suzanne Horner as new chair of its executive board. She replaces Paul Allan who has stepped down following Clarity’s acquisition of Ian Allan Travel in May.

“I’m thrilled to take up this role at such an exciting time for the association,” said Horner. “I’m looking forward to working closely with the new CEO and board on delivering the new BTA strategy and continuing the hard work we’ve already started to implement on behalf of our TMC members and their clients, as well as partners and other industry associates. We have a bright future ahead.”

Suzanne Horner

Suzanne Horner

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