Heathrow Express has launched a new multi-lingual website and app, and introduced a new dynamic pricing structure to offer lower-priced tickets every day of the week.
According to the airport train link operator, its new pricing structure is similar to an airline-style yield management system, which increases the availability of discounted tickets beyond weekends. It said the new lower online fares start from £5.50 for advanced purchases, with a guaranteed number of tickets released for every day of travel.
Additional front-end updates to the website and app offer faster booking, clear ticket and price options, personalised suggestions using the customer’s location and booking history and automated ‘next train’ times.
Heathrow Express said it is also upgrading its API technology, which is currently integrated with various partners’ booking systems for processing ticket requests from corporate clients or trade partners.
It is also releasing a new API developer portal to allow partners to co-create and test their own integration to ensure Heathrow Express ticket sales work alongside their own platforms before launching the service to customers.
This portal is being piloted by ground transportation platform Distribusion, with an expected full release in 2020, after which point the system will be rolled out to third parties such as TMCs, ground transfer operators and airlines to integrate Heathrow Express tickets into their booking systems.
Les Freer, director at Heathrow Express, said: “Rolling out our £5.50 one-way fare across the week means thousands more customers can travel for less with Heathrow Express… Our continued investment in technology will improve the customer experience for both trade partners and end users, making the booking process more personalised, quicker and simpler to use.”