InterContinental Hotels Group (IHG) has signed a management agreement with Srivikorn Group to open a new hotel in Reading under its upscale Voco brand by the end of 2019.
An existing 201-room property at Reading’s Madejski Stadium, currently operating under the Millennium brand, will be converted to Voco within four months following a transformation project. The hotel offers the potential for meetings and events with a selection of conference spaces.
The property will join three Voco hotels currently open in the UK, including Oxford Thames, St David’s Cardiff and St John’s Solihull (pictured). IHG currently has 353 hotels operating under eight brands across the UK, with a further 21 in the pipeline.
Jon Colley, head of development, UK and Ireland at IHG, commented: “We’re excited to announce the signing of Voco Reading. The momentum of Voco is proving to be a great success in the UK… This signing also sees us continue to grow our managed estate, which is a priority in our home market. IHG currently manage 18 properties and we’re looking forward to working with our partners to expand that portfolio in the future.”
Pimol Srivikorn, vice chairman of Srivikorn Group, added: “It is great to expand our partnership with IHG and enter the UK market. Voco is an exciting brand, providing a unique offering that complements our existing IHG assets in Asia. IHG are a great partner to work alongside and we know from experience that their systems drive successful performance in hotels. We look forward to welcoming Voco Reading to our portfolio.”