Northstar Travel Group has acquired Buying Business Travel from Panacea Media. The acquisition includes Buying Business Travel’s portfolio of products, including the Business Travel Awards, BBT Forums, BBT Editor’s Lunches and Buying Business Travel magazine.
“Buying Business Travel gives us the leading brand in the UK to expand the geographic reach of Northstar’s Business Travel News’ dominant leadership in the North American corporate travel industry,” said Thomas Kemp, chairman and chief executive of Northstar Travel Group.
“Buying Business Travel provides Northstar with a media position in the UK market to complement Northstar’s Business Travel Show, the largest exhibition serving the European corporate travel market,” he added.
Julian Gregory, managing director of Panacea Media, commented: “We are pleased to complete this transaction with Northstar to bring these two leading media brands together in the UK market. I am proud of our team who have been so hard-working and innovative in creating the success of the magazine, website, awards and forums and I am confident that Northstar, with its global reach, will take Buying Business Travel to the next level.”
“The Buying Business Travel brand is an excellent strategic fit with Northstar’s Business Travel News, Travel Procurement and The Beat brands along with the recently acquired Business Travel Show in London,” said Louis Magliaro, senior vice-president and group publisher of Northstar’s BTN Group. “The combination of these leading brands creates a powerful position for our expansion in the UK and European corporate travel market.
Northstar Travel Group is the leading B2B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, corporate and sports meetings, incentives, hospitality, and travel technology.
Northstar is the owner of brands including Business Travel News, Travel Procurement, The Beat, Travel Weekly, TravelAge West, Travel Weekly China, Successful Meetings, Meetings & Conventions, Incentive, M&C China, Travel42, Axus Travel App, and Web in Travel.
Its events include the Phocuswright Conference; ALIS; The Business Travel Show, the largest corporate travel event in Europe; The Meetings Show, the largest meetings industry event in the UK; Web in Travel; CruiseWorld; Global Travel Marketplace; and TEAMS, the leading sports travel event.
Northstar also owns Phocuswright, the leading research, business intelligence, and event producer serving the travel technology industry.
Northstar Travel Group is owned by funds managed by EagleTree Capital.