Sabre has signed a new content distribution agreement with Pakistan International Airlines that will provide agents and TMCs with the carrier’s domestic and international fares.

According to the airline, the deal will support its business strategy by driving its expansion and profitability, tapping into codeshare and partnership sales and expanding ancillary sales.

Moreover, Pakistan International Airlines says working with the technology company will further strengthen its presence in new markets, such as the US, as well as locally and across the globe.

Sabre will connect more than 425,000 agents globally with the carrier’s content.

Rakesh Narayanan, VP of South Asia and Pacific at Sabre Travel Solutions Airline Sales, commented: “We are pleased that Pakistan International Airlines has made Sabre its distribution partner of choice. Providing the carrier with superior technology and supporting their distribution efforts through our rich travel marketplace, the agreement that we have announced today will continue to shape the country’s travel landscape and enable Pakistan International Airlines to reach their strategic business objectives.”

sabre.com; piac.com.pk

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