The majority of global road warriors (68 per cent) said they would be happy to travel more often if given the option, showing satisfaction levels are likely high, according to recent research.

In the latest GBTA Business Traveler Sentiment Index in partnership with RoomIt by CWT, respondents showed resilience in the face of a challenging environment, with general sentiment concerning trip experienced improving 0.4 points over the last quarter.

Senior-level travellers including executive management (74 per cent) and directors (77 per cent) agree the health of the economy is “excellent”, suggesting overall confidence in the global market.

The study also confirms that technology is a key factor influencing business travel sentiment when it comes to hotels; 80 per cent of respondents said they spend an average of at least an hour per day using in-room internet to do work. More than half (51 per cent) said they do the same for an average of two hours per day.

Two in five (41 per cent) accessed the internet using their own hotspot or one provided by their company.

The most-requested hotel innovations included in-room chargers for laptops and/or phones (39 per cent ranked this in their top five), streaming services on guest televisions and “smart” TVs with internet access (both top five for 38 per cent of respondents), as well as online or mobile check-in and check-out services (top five for 37 per cent).

Looking to the future, half of respondents ranked technology that would allow them to control aspects of their room (such as temperature, lighting and window blinds) in their top two desires.

Meanwhile, 38 per cent proved environmental concerns influence their wish list, ranking body sensors that can detect when a room is occupied to control energy use and plan housekeeping visits among their top two future innovations.

And true road warriors proved the job never stops for them while they’re on the road, with 16 per cent saying they’d like to see the invention of shower doors they can take notes on.

Peggy Studer, RoomIt by CWT vice president of marketing, commented: “Establishing a better traveller experience sets the foundation for increasing compliance and savings in hotel programmes. Having innovative and modern technology that serves travellers relevant search results or automatically rebooks lower room rates streamlines finding and booking the right room, keeping travellers not only more productive but overall happier.”

GBTA COO and executive director Scott Solombrino added: “With advances in travel-specific technology, travellers are more productive and willing to travel even more than they currently do. This bodes well for our industry and the global economy.”

gbta.org; mycwt.com

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