Sabre Corporation has announced a collaboration with Singapore Airlines for the expansion of the carrier’s NDC programme, KrisConnect.

Effective November 2019, the partnership will provide select Sabre-connected agents in Singapore with the ability to access and book NDC content from the airline. Through a phased roll-out across the region, all agents connected to the GDS will have the ability to leverage KrisConnect fares in future.

Singapore Airlines has been a part of Sabre’s Beyond NDC programme since 2018. Its new KrisConnect initiative is designed to expand the carrier’s digital distribution capabilities and further establishes a long-standing collaboration between the two companies, according to Sabre.

Under KrisConnect, Sabre will provide travel agents with scalable, NDC-enabled offerings from Singapore Airlines, as well as end-to-end workflows with integrated content. The tech company said this will give agents access to a broader array of fares in addition to new, KrisConnect-exclusive content categories, ancillary bundles and third-party content.

Rakesh Narayanan, VP of South Asia and Pacific for Sabre Travel Solutions Airline Sales, commented: “Sabre is pleased to support Singapore Airlines in their fast-tracked NDC journey. With our scalable platform, we can transform the way air products are retailed, fuel product differentiation and optimise time-to-market to generate incremental revenue for the carrier. Together, with our long-term customer Singapore Airlines, Sabre is committed to making NDC become an everyday reality for travellers, carrier, agencies, corporations and more.”

sabre.com; singaporeair.com

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