Travel and Transport has revealed a new brand identity to unite its businesses under a global entity with a new logo.
Following a third-party brand study including surveys and interviews with customers, travellers, partners and employee-owners, the TMC has taken the decision to retire the Ultramar, Statesman and France variations of the brand.
Chairman and CEO Kevin O’Malley commented: “We discovered that embracing our foundation of being authentic, consultative, caring and empowered is truly unique and in high demand in the global business travel market, which is currently a ‘sea of sameness’. This foundation allows us to deliver on our promise of empowering our employees, championing our customers and leading the industry.”
The company said its vision for the future includes the development of new products and services that address the needs of the modern, global buyer and traveller, including in the areas of consolidated travel and expense analytics, wellbeing and personalisation.
O’Malley continued: “We specialise in expertise and empathy, both high-value traits in today’s travel programmes, especially as traveller satisfaction is an increasingly high focus. Our skilled employee-owners are our most important asset and provide excellence in travel support.”
In addition, Radius Travel, which Travel and Transport acquired in 2018, has also received a brand refresh and will continue to represent a global network of more than 100 agencies around the world.
Tim Fleming, president and COO of Travel and Transport and chairman of Radius Travel, said: “Travel and Transport has the energy and determination of a start-up, with 73 years of experience and knowledge. Our talented Radius Travel employee team brings a new level of understanding of today’s global buyers and travellers. Combined with Travel and Transport’s knowledge of the US buyer habits, we are coming together as a true alternative that has not been seen in the industry for a very long time.
“It is time for us to show the world who we truly are, inspired by the values our founders, employees and customers expect us to stand for in every interaction.”