Travelport has signed a ten-year agreement with Edwardian Hotels London that will see the hospitality group become the travel commerce platform’s first hotel research and development partner.
The contract represents the largest hotel partnership of its kind managed by Travelport’s Digital Media Solutions team in Europe and will see the platform deliver an expanded digital advertising programme for Edwardian Hotels London’s portfolio of four and five-star properties and food and beverage offerings.
The support will include the launch of the group’s “super boutique” hotel The Londoner in 2020.
As part of the deal, Edwardian Hotels London will also become Travelport’s first Hotel Research and Development partner, giving the group access to the platform’s business intelligence, data, mobile and hospitality teams. According to Travelport, this will enable both organisations to test and pilot new products and initiatives.
Beyond this, the hotel group will take part in commercial conferences to raise awareness of its portfolio among Travelport’s international agency network.
Jason Clarke, senior vice president and MD of travel partners at Travelport, said: “Our new partnership is a sign of the confidence both Travelport and Edwardian Hotels London have that this value can be enhanced by utilising a broader set of our products, service and events.”
Siraj Singh, director of marketing and e-commerce at Edwardian Hotels London, added: “Travelport provides us with access to a vast international agency network, the intelligence to understand what influences agent searches and bookings, and the tactics that can achieve quantifiable and notable results. We were delighted with the return on investment we received in our first campaign with the company. We look forward to continuing and expanding our partnership and reaping the many benefits that this will provide over the next decade.”