Best Western Great Britain has appointed Rob Paterson as its new chief executive officer. He will join the company from mid-February.
Paterson is currently commercial director at Village Hotels and has 16 years’ experience, working for brands such as Accor, De Vere, Malmaison and Hotel du Vin. He will be CEO of Interchange & Concort Hotels, the parent company of Best Western Great Britain and its purchasing company, Beacon.
Tim Rumney, chairman of Best Western Great Britain, said: “We are very positive about Rob’s appointment at this stage in the evolution of our business. Rob’s strong track record in hospitality, his future-facing approach to technology, digital and commercial performance impressed us and we look forward to welcoming him to the business.”
Paterson commented: “Best Western is an iconic, global brand and I cannot wait to meet the independent hoteliers that make up the membership and get started.”